Bringing gamification to real life sports - Online and Social

Where does the game start and reality begin? The Institute of Digital Games will be part of kicking off the discussion organised by the new platform for football matchfinding @ LEET. @LEET is a platform for amateur sports enthusiasts to come together, create/join events & develop a game-like community around their passion.

Games in the Social Network

The discussion will revolve around the social aspects of game and how real life activity interacts with online play social dynamics. We'll also discuss building a game startup with @ LEET and important partners in the technology startup MITA and videogaming GamingMalta

Join us for the discussion on the 29th of October! Online and social!

What is @LEET and what does it have to do with social games?

For anyone who plays football at an amateur level, the experience can be frustrating. 80% of regular players confirm that due to CANCELLATIONS or LACK OF COMMITMENT game organisers have to chase people in order for a game to take place. Incumbent solutions such as Whatsapp & Facebook are reactive and ill-suited tools. By shifting dynamics from broadcast to PLAYER DISCOVERY and allowing people to SIGNAL INTEREST in a game @LEET will become the go-to solution for sports enthusiasts.

@LEET - believes in community. Our platform will allow people to find friends and meet people. By “bringing gamification to real life sports”, we are leveraging digital game design to fuel the passion of sports enthusiasts.

A Discussion with Industry leaders - Casual and Social

The event "Bringing gamification to real life sports" will introduce the @LEET concept, whilst guest speakers will discuss the relevance of digital games, and their impact on our lives. This webinar has been organised in collaboration with GamingMalta, Institute of Digital Games - University of Malta, YouStartIT and MITA and will discuss:

• Social aspects of games
• Blending real life activities with digital games
• Building a gaming startup

Dr. Alexander Pfeiffer

Dr. Alexander Pfeiffer is recipient of a Max Kade Fellowship awarded by the Austrian Academy of Science to work at MIT with The Education Arcade. Head of the Centre for Applied Game Studies at Donau Universität Krems (Austria), partner at Picapipe GmbH (Austria) and B & P Ltd. (Malta). He has a broad and deep understanding in the fields of media and game studies, marketing & HR, emerging (VR/AR) and blockchain technologies.

Dr. Costantino Oliva, MA, MSc

Costantino Oliva is a Lecturer and course coordinator at the Institute of Digital Games. His doctorate focuses on musical participation in digital games. He also holds an M.Sc. in Media Technology and Games awarded by the IT University of Copenhagen and an M.A. in Communication awarded by the Università Suor Orsola Benincasa, Naples.

His research focuses on digital games, applying the topic a diverse range of disciplines including music and sounds studies, soundscape research, and media studies. He also participated in various game development projects funded by international institutions (including the Danske Filmskole, the Malta Arts Fund, and the University of Antwerp).

Mr. Ivan Filletti (GAMINGMALTA, COO)

Prior to joining GamingMalta, Ivan was CEO for advertising agency, TBWA/ANG across both Malta and Greece. He was instrumental in leading his agency to winning major new business accounts including Bank of Valletta and servicing blue chip clients such as McDonald’s, Nissan and Mr Green. During his tenure, the agency gained international recognition for a McDonald’s Quality campaign and Nissan brand positioning for Malta.

He has also held senior marketing roles in the private sector focusing on beverage and retail specifically with Simonds Farsons Cisk pls, Malta’s largest brewer.